SVC operates 20 beautiful acres of high-health budwood orchard, playing a pivotal role in supplying Canadian and international growers and testers with virus-free, true to type propagative tree fruit materials. We work closely with the Canadian Food Inspection Agency to ensure maintenance of virus-free status.
SVC varieties are protected under plant breeders’ rights legislation. We provide licenses to growers, nurseries, packers and marketers and collect licensing fees and royalties on behalf of the individual breeders and owners. The names of some SVC varieties are trademarked to control market territories and ensuring the best possible quality for consumers.
Variety development requires two steps:
We provide extension services for all new variety introductions. Services are provided by a variety specialist and include guidance on best practices such as pruning, harvest maturity, and shipping and handling of fruit.
Once intellectual property rights (Plant Breeders’ Rights and Trademarks) have been obtained and a variety is available for commercial production, growers typically pay the variety owner a fee to secure the right to grow trees.
The grower may pay royalties to the owner as fruit is produced and sold. Royalty rates may differ between varieties and are generally subject to review from time to time. Often with new varieties, growers will pay a levy on the sale of fruit, which is used for marketing and other activities benefitting the varieties chances in the marketplace.
Nurseries may be licensed to produce trees of protected varieties, and some protected varieties may be licensed on an exclusive basis for which license fees are paid.